Three Unique Features of Hibiscus Powder Applied in Beverage

Three Unique Features of Hibiscus Powder Applied in Beverage

Firmenich announces hibiscus as “Flavor of the Year” for 2019 based on the growing appeal of florals in food and drink, and the trend towards curiosity in consumption. The worldwide use of hibiscus in food and beverage new product launches has increased nearly 300% this year.

1: Original Taste & Flavor Reserved

Very dark, intense burgundy-red color, Robust flavor with strong cranberry-like Tartness and rhubarb astringency, Hibiscus powder is rich in Hydroxycitric acid, Anthocyanidins, can help lower blood pressure, weight loss and antioxidant. It’s great as an all-natural substitute for flavors like rhubarb, raspberry, cherry, pomegranate or grenadine.

2: Excellent Solubility

Unique Features of Hibiscus Powder produced by World-Way lay on its Rapid solubility in cold water. With free flow super fine powder with Easy Dispersibility and Good Wettability, 1g Hibiscus Powder is dissolved in 200ml cold water rapidly in 30s to produce dark burgundy colored beverage. The hibiscus beverage is Crystal Clear, without any turbidity, haziness or sedimentation, or black particles in 24h-72h.You can check below video for your reference.

3: Why Hibiscus Colorant is so Superior ?

Hibiscus Extract with Anthocyanin is an antioxidant. Several studies have shown that antioxidants through diet help people's immune systems, protect against free radicals, and lower the risk of developing cancer and cardiovascular diseases. Our Hibiscus Extract is quick and easy dispersion as well as long-term stability. For fruit juice beverage and sport drinks its an antioxidant activity, red to orange color, and vitamin A activity are appreciated. It’s ideal for dairy applications including yogurt-based products and ice cream due to its stability to acidic and neutral pH.