Beverage becomes the trends of functional product solutions

Beverage becomes the trends of functional product solutions

Edited by Joan

Consumers continue to look for more healthy choices. In all sales ratios, almost 1 dollar of every 10 dollars spent is used to buy natural products. At the same time, the demand for products with "healthy" attributes is more obvious in the market than ever before. Health-conscious consumers attach great importance to their safety and health, and the demand for products with sustainable sources and animal welfare positioning continues to increase.

With the impact of the epidemic, a healthy body and immune system are the first line of defense has become the public’s recognition. Consumers are also looking for foods containing functional ingredients, hoping to achieve immune health and overall health through certain foods. Effect. Among the many functional ingredients, elderberry, collagen, apple cider vinegar, hibiscus, Ashwagandha, etc. are currently the most popular ones.

In the post-epidemic era, consumers seek more natural solutions to improve immunity, reduce stress and anxiety, etc., and beverage products have become one of the moredeveloped categories in this field. Data from SPINS and NBJ together show that the sales of functional drinks started to rebound after the initial slowdown of the outbreak, which reflects the rising interest of consumers in food and beverage and innovation, which resonates with health-conscious consumers.

In the development of functional beverages, immune health, pressure relief, and adaptation to the original herbal medicine have become the main product development trends. The main application raw materials for immune product formulations include elderberry, echinacea, and karam. The main raw materials for stress product formulations are CBD, theanine, melatonin, etc., while the popular adaptive raw materials include mushrooms, maca, Basil etc.