Publish Time: 2025-08-06 Origin: Site
The health and wellness trend continues to reshape the beverage industry, with consumers increasingly seeking functional drinks that offer more than just hydration. According to a recent Numerator market report, hydration, digestive health, energy, and mood support are driving innovation—and plant-derived ingredients are playing a key role in meeting these demands.
Beyond basic hydration, consumers now expect functional benefits, such as enhanced mineral replenishment and antioxidant support. Natural electrolytes from coconut water, cactus extracts, and mineral-rich botanicals are gaining traction as clean-label alternatives to synthetic additives.
While probiotics remain popular, plant-based prebiotics (e.g., inulin, arabinoxylan) and digestive herbs (e.g., turmeric, ginger, dandelion root) are emerging as complementary ingredients. These support gut health while aligning with plant-forward and clean-label preferences.
With growing demand for caffeine alternatives, botanicals like guarana, yerba mate, and adaptogens (e.g., rhodiola, reishi) are being incorporated into energy and relaxation drinks. These ingredients provide sustained energy or stress relief without artificial stimulants.
Numerator highlights that 73% of consumers prefer beverages with recognizable ingredients. Plant extracts, with their natural origins and clear health benefits (e.g., "rich in polyphenols," "high fiber"), align perfectly with this demand. Additionally, sustainably sourced botanicals (e.g., upcycled fruit fibers) enhance brand sustainability claims.
Functional beverages are shifting from single-benefit solutions to multi-functional wellness drinks, and plant-based ingredients offer versatile, science-backed options. Brands that leverage botanicals for targeted needs—such as post-workout recovery or mental clarity—will stand out in a competitive market.
(Source: Adapted from Food Dive, Numerator market research data.)