A Popular Dosage Form For Immune Health Products

A Popular Dosage Form For Immune Health Products

The dietary supplement market is developing a variety of options to address a variety of demands, of which immunity is the most important. The increasing number of immune supplement products is forcing manufacturers to adopt new differentiation strategies, not only using unique ingredients, but also using dosage forms that consumers find attractive and convenient.

Although traditional products are still popular, the market is shifting to meet the needs of consumers who prefer other forms. Therefore, the definition of supplements is changing to include a wider range of product formulations, further blurring the boundaries between supplements and functional foods and beverages.

01 Sachets and stick packs -sachets and stick packs that can be mixed with water or other beverages

Consumers are also accustomed to using powdered products, stick packaging and supplement powders in a convenient dosage form in line with the growing demand for immune support. According to data from FMCG Gurus, in 2020, nearly 50% of consumers have purchased milkshakes or beverages containing milk powder.

02 Shots -a concentrated drink that combines energy support and other nutrients

After the epidemic, consumers are increasing their intake of functional concentrated beverages in order to improve immunity, metabolism, energy and overall health. The boundaries between supplements and functional beverages are becoming increasingly blurred. In a busy lifestyle, concentrated beverages have become a popular ready-to-drink form. From 2015 to 2020, the compound annual growth rate of the global functional market is about 10%. Studies have shown that consumer demand for instant beverages (RTD) is stimulating this growth.

03 Gummies -no longer exclusive to children's food, but also aroused resonance in adult food

Although gummies are more inclined to children, it is currently the first choice for adults. The benefits of the product include support for sleep and mood. According to the survey, the development of new products for gum supplements continued to grow from 2016 to 2020, with a compound annual growth rate of 37%. Gummies have become one of the most popular dosage forms for immune health.

04 Lozenges -lozenges that combine health benefits and candy flavors

Lozenges, sometimes called "medicinal candies", are particularly popular in the Asia-Pacific region. For a long time, lozenges have been very popular among elderly consumers. They provide comfortable taste and portability benefits, attracting consumers with busy lifestyles.

05 Protein powders -protein powders with added vitamins

According to the survey, in the second half of 2020, nearly a quarter of consumers in North America bought protein supplements. At the same time, 60% of people said that they would use protein supplements as "a daily necessities to help themselves through the day." People who eat protein supplements before or after exercise can benefit people who take sports nutrition food. Of course, these products also attract the attention of people who are health-conscious and interested in maintaining their own health.